The blog ad has several advantages compared to traditional advertisements, but also a few drawbacks.
An important advantage of advertising on blogs is the ability to directly track its impact, but also the opportunity to respond to the offer presented.
Another advantage is that blogs are rapidly gaining authority over search engines, and the presence of back-links from articles posted on blogs can help their site benefit from better positioning on search results pages .
What are the types of blog ads ?
Banners – can be displayed on all pages, to all users, or selectively, depending on content or users. This type of advertising is appropriate for branding campaigns, but can also bring SEO benefits if they are accompanied by a link.
Ad articles – it helps to optimize for search engines, being much more useful in this respect compared to banners , and if that article gets to rank in a good position in SERP, can bring more benefits than a salesperson.